Loadpipe’s CTO, Beau, Pitches at Yellow’s Meetup

Last Friday, Feb 2, 2024, Beau presented Loadpipe at a meetup, and fortunately, the session was recorded. We’re thrilled to share the recording with you! Watch the video to learn more about our exciting pitch and how Loadpipe is revolutionizing the industry. Don’t miss out!

  • The Yellow Startup Summit features presentations from various startup projects, focusing on showcasing developments in Shanghai’s startup ecosystem.
  • Previous summits featured startups across different sectors such as VR, AI, skincare, and gamification.
  • This particular summit emphasizes web3 startups, with Loadpipe Protocol being one of the featured companies, presenting its e-commerce marketplace concept.
  • Loadpipe aims to address issues faced by sellers on centralized platforms like Amazon, including high fees and opaque processes, by utilizing blockchain technology for e-commerce.
  • The presentation outlines Loadpipe’s technical roadmap, including the development of decentralized governance modules and progressive decentralization to empower users and create a more equitable e-commerce ecosystem.



(00:02) so welcome to the third installment of the yellow startup Summit we I’m Jose I’m with a company called alan.com what we do is Corporate Retreats and events I’m you’re able to find us on Alan Al m i en.com so we co-host the event with yellow the purpose of the summit and the event itself is to present startups and projects that are being developed here in the city of shangai and to kind of communicate to the rest of the community what we’re currently doing what we’re working on what we’ve done previously in

(00:40) in previous Summits has presented different types of startups as well we’ve had VR startups we had voice over AI startups as well as skin care companies and a VR gamification company as well this Summit itself is a little different we’re going to be focusing primarily on web three startup companies and and I’m going to just get right into it immediately and tell you the five startups that we have today that are going to be presenting their projects the first startup that will come up and present their projects is load pipe

(01:12) protocol which is an e-commerce Marketplace and that will be presented by B Clair yeah thank you thank you for that wonderful energy everyone give it up for Jose first of all for hosting this whole thing thank you guys for coming out tonight as you said my name is Bo I’m the CTO of load pipe our little tagline future of e-commerce on the blockchain I have to apologize on behalf of our CEO Mike he couldn’t make it today he’s in Singapore doing very important business things so I’ll be presenting in his stad

(01:44) but on the topic of Mike so Mike I met last year here actually so I was I was helping to run the blockchain Meetup here at yellow and one day I was presenting on Dow governance structures and specifically a structure that I had implemented called liquid hierarchy and Mike came to me afterwards and asked me if I would be willing to do some governance Consulting for him on an idea that he had which revolved around blockchain e-commerce and I had some questions sort of right off the bat as to where he would find buyers where he

(02:14) would find sellers how he could do this legally all these sorts of things and over the course of the next couple of months we got to talking I did a couple of governance sessions and then eventually in December came on as CTO after we successfully launched an aspect of the product for the eth global hackathon in October so so that’s how I got involved that first conversation Mike talked to me about the problem of current e-commerce first sellers are increasingly squeezed by centralized platforms like Amazon Shopify Amazon for

(02:48) instance is taking 50% of Revenue off the top for any sale that you make on the platform obviously they have the economies of scale where they can do that and then do fulfillment as well so you sort of take the bad with the good second problem is you have a vague to opaque internal processes which allow the centralized platforms to act as judge jury and executioner if you violate their to there we go and so you can see this is a little bit of the data from some of the Amazon Outlook reports last year some fees are increasing by up to 92%

(03:19) for sellers when they’re talking about fulfillment services and 61% of Amazon sellers are already looking to other platforms platforms like Tik Tok platforms like Shopify and posting the products there over 50% of the are trying to expand into markets outside International markets as well and even anecdotally everybody understands the problem of centralized platforms having these obake terms of services you can get booted off of Instagram you can get booted off of Facebook similarly sellers can get booted off of Amazon for almost no

(03:48) reason and they have to go through the internal processes where they appeal this process they of often don’t know what’s happening and can be losing their livelihood as a result and it’s as a result of the architecture of these centralized institutions and so when you look at it you can see these various institutions all control user accounts they control product data they control transaction data and if they want to boot you they can boot you because they control these centralized databases where all this is collected and they are

(04:16) sovereign over their zones of control and so you end up with these small kingdoms or foms where they have their own sort of regulatory Commerce department they have their own Judicial System where they decide whether or not you are able to sell on their platform now to illustrate this problem and what we hope to achieve a little bit better let’s talk a little bit about social media platforms social media platforms are set up in much the same way that e-commerce platforms are set up and there’s Solutions there’s Solutions in the form

(04:50) of various Doo or decentralized social media applications you may have heard of foraster or Lind but I’m going to quickly go through and and by the way this is a little bit bit more of a technical presentation just because I’m the CTO and there there’s some business stuff in there as well for you VCS out there but but mostly I’m going to talk through the technical details of what we’re trying to implement so if you look at Lens Pro protocol you can see it has an architecture sort of like this it has a

(05:17) series of smart contracts that are deployed and you have a lens profile which is Meed as an nft which holds all of these different things whether it’s comments or Publications or retweets which they call mirrors you nft profile holds that data and you can see the the larger architecture this data is written on chain and then Lind acts as a indexer and a data API for front-end applications that want to build social media apps so you can build multiple social media apps things that look like Facebook or look like Twitter or look

(05:51) like whatever social media app you want and you can take your profile between them not lose any of the data because you ultimately own your social profile profile and you own all the data that is associated with your social profile and so let’s go back to e-commerce this is our solution load pipe as a data access Pro protocol and then Hamza which is the first Marketplace that will be operating on the load pipe protocol exists as sort of a filter for the data that is written on chain to the load pipe protocol and so I’ll just go through a

(06:28) little bit of our Tech technical road map so first the first thing and you can go to Hamza Biz right now we have a WordPress implementation up which is where we’re testing our escrow system and our dispute resolution system it’s again a WordPress implementation by March we should have moved to a react implementation but in May of this year we hope to have that react implementation as well as a test net launch of crypto payments multisig dispute res resolution and we’ll be internally tracking people who are

(06:58) interacting with our platform to award them points and reputation now if you could see this other side over here the diagram shows that we have transactions processing on the ethereum main chain we have Hamza which is using that for its escro system and dispute resolution and then we have three databases over here which are a little bit offc screen those three databases contain first the information that Hamza will need inevitably second the user profile information that will eventually be migrated on chain and then

(07:29) third is the product data which will also eventually be mo moved on Chain by November we hope to have the load pipe protocol totally and completely implemented so that means that we’ll have onchain profiles onchain products and onchain reputation as well as fully on onchain escrow and dispute resolution and again we should have this this data pulling into a lot a a test net environment but we should be processing transaction in a live main net environment and at this point we will still have a data server

(07:59) and that’s because a Marketplace needs some information that you don’t want written publicly on chain things like address information things like kyc if you want to implement kyc information but again that’s a decision that can be made at the marketplace level and so you see then in November 2024 we’ll also be in tandem with that launching the Dow governance modules so right now we’ll we will have a dow that will have a token that token will have a lot of different functions one of which will be staking

(08:28) for vendors that way we can Implement slashing for bad behavior tokens when best used are best used to incentivize good behavior and punish bad behavior within an ecosystem so we’ll have multiple roles that are enabled by specific token staking contracts things like Community moderators who are looking at what the the categories that people have posted products on the protocol people like judges who are working in the dispute resolution systems and things like protocol Governors and Marketplace Governors so

(08:57) protocol will be this sort of General data layer and then the marketplace will be a filter that decides what products and what jurisdictions it wants to ship to right what products it wants to list and which Commerce it wants to engage in so we’ll have these two Dows that are again operating at very different levels it introduces the concept of progressive decentralization which is what we’re going at for right initially we’ll have a marketplace where you can buy and sell things in crypto and we will sort of be

(09:27) the judge juries and executioners right we want to enable crypto buying and selling we want to enable dis dispute resolution but initially while we’re testing out the system we will have central control over it and the idea is that over time we continually decentralizing these systems moving them to things like claros where we can do onchain arbitration of disputes where we’ll have multiple different judges and roles who will be fulfilling different needs within the ecosystem because again all these roles are things that Amazon

(09:55) provides out of the box but we want a circular economy that is not just extracting value to shareholders but instead sharing the value among participants within the community one other thing to note is that Dows will be able to set like protocol fees for instance or Marketplace fees so they could set them as high as 50% but maybe another Marketplace might come along and say well we only want it to be 4% and we’ll see who decides to buy and sell in those ecosystems eventually we’ll also so this was the product Zeppelin is what we

(10:25) called it that we launched at the hackathon in October of last year it was is a system for onchain affiliate marketing which we understand is like a necessary piece of having a functioning crypto or like functioning e-commerce platform and so we can release nfts which allow like crowd-funded products to be built and then do onchain distributions of affiliate payments based on a crypto escro system our Competitive Edge our advisor team is built of the former purse.

(10:54) io team who was engaging who built a large-scale Bitcoin Marketplace for buying Amazon products they BAS basically existed as a layer on top of Amazon that allowed e-commerce selling initially and as part of purse closing last year we also acquired all the user and product data that purse had and so we also understand what products our buyers want who those buyers are at least some of them and we can start reaching out to them and sellers and we’ve already started that to be fair and and if you want to contact me you

(11:28) can add my personal telegram there and if you want to join our Discord then you can scan this QR code get in and start helping us solve these problems and I’ll open up the floor to any questions all right thank you guys oh sorry sell out I I would say we most likely not sell out to Amazon so when I think about this I think about these I think of this largely is a governance problem right so when people are spinning up marketplaces that Marketplace exists as sort of a legislative arm that is regulating the

(11:56) flow of Commerce they’re also regulating taxation we have inbuilt like sort of Justice mechanisms and they can decide which markets they want to Target right whether they want to do suppliers in China and buyers in South America and be very directional in that and so I see 5 years from now multiple marketplaces existing in different legal jurisdictions that sort of have their own sort of atomized zones of control I see it as sort of a pathway to network States right you have a legislature you have a Judiciary and you have a dow that

(12:27) controls which modules to implement there yeah I mean like in essence I mean that’s that’s sort of blockchain in general right I mean people like so people on the buyer or seller side can Implement their own like security mechanisms if they’ want to are you asking from like a tax liability perspective or just from like a privacy perspective so I mean like yeah you should price data should be publicly available right price data is publicly available on Amazon like you can already go to a a competitor and see what price

(12:55) they’re listing things at with cryptocurrency we can do I mean like and and yeah like part of that is wrapped up in a dispute resolution system in having a system where you can for instance stop someone from sandbagging your reviews because if you have onchain reputation then you need to be able to dispute onchain reputation right again it’s sort of tied up in this dispute resolution system I would also say that like privacy is sort of on the individual at this point right a we’re not going to natively implement tornado cache for a

(13:25) lot of reasons but I mean I think we’re agnostic as to to sort of what where we ultimately deploy it and it’s possible that we could deploy to like uh the Zeppelin was deployed to polygon ZK evbm and so using a little bit of zero knowledge I’m not a ZK Dev I know a lot of ZK devs I don’t know how much is possible in in terms of hiding what your balance is but certainly we’re we’re privacy focused anyone else all right thank you guys hey